Carrie Ma is an experienced product and marketing professional with more than 15 years in the engineering and technology industries. She is recognized for her strategic planning, analytical thinking, and cross-functional collaboration. With a solid foundation in electrical engineering and executive management, she brings a unique balance of technical expertise, strategic insight, and commercial leadership.

Carrie has held key positions at global companies such as Schneider Electric, Schindler China, where she led initiatives in product management, marketing communications, and pricing strategy. Her work has spanned new product launches, customer journey analysis, and the development of go-to-market strategies that align with long-term business goals, contributing to sustainable growth and brand leadership in competitive markets.

At Boreal Family Office, Carrie leverages her global experience and structured approach to partnership development to create value for clients operating across multiple jurisdictions. Her ability to translate complex systems into actionable strategies helps families access best-in-class global resources, align their business and investment objectives, and strengthen cross-border continuity. By combining analytical rigor with strategic collaboration, she enhances Boreal’s capacity to deliver integrated, institutional-grade solutions tailored to each family’s evolving needs.